Samsung Global
In 2018, BuzzFeed and Samsung partnered to demonstrate the S9’s Super Slow-mo and low-light features through relevant, real-life content — inspiring audiences to engage and connect, and to drive purchase intent. I produced, wrote, and oversaw the execution of 12 short-form videos that exceeded all of Samsung’s benchmarks:
258,024,362 - Total Impressions
87,280,481 - Total Video Views
8.75x - Super Slow-mo Association (+35%)
6.25x - Low light Association (+25%)
1.8x - Facebook Engagement Rate
1.67x - Instagram Engagement Rate