In 2018 and 2019, BuzzFeed partnered with Bank of America to create Camp Better Money Habits, creating a community of young professionals with smart financial habits on salaries of $50,000 or less to talk about their experiences. We hosted 50 attendees, 2 reporters, 4 influencers, 15 Bank of America Local Reps, 5 Bank of America clients and 14 agency team members in Miami for an incredible weekend filled with incredible people — learning from each other and our financial literacy curriculum.

Partnering with Bank of America and its agencies through concept to execution, the event was amplified through a burst media strategy to drive buzz and excitement across BuzzFeed, Twitter, Instagram, Facebook & Snap.

Content included a live blog, a full 24hr takeover of the BuzzFeed handle with BF Creator Devin Lytle, and a three episode “Stories from the Better Money Habit Retreat” video series, launched within 24 hours of the event concluding.

Key Stats

• 93% of attendees stated that they plan to use Better Money Habits tools and content to inform financial choices in the future.

• 9M Total Views

• 4.5x higher CTR to BofA above BF benchmark